Thursday, 17 January 2013

Generic Conventions of Music Magazines (NME)


One of the key conventions of NME, and most music magazines, is that it’s masthead has the same font and usually the same colour. NME usually ahs red text but due to the image in the background on this occasion it has been made white for visual purposes. However it is true to say that in the usual red heading there is white encorporated within the logo. It is always situated in the top left hand corner and many readers fid themselves looking for that as a key way to spot the magazine on the shelves. This however can have exceptions to if the image dominates the page sometimes part of the masthead and NME sign will be covered up but this doesnt stop people from noticing the magazine because they will know what is behind the image because it is an iconic NME sign.

This issue shown here breaks a lot of standard ‘NME conventions.’ The typical use of darker colours is replaced by a bright turquoise title which takes up a lot of room horizonatally across the page.  It is also unconventional across music magazines as a whole to use someone overly feminine on their cover especially since their main traget audience is men who want to read about types of music that are not overly girly usually rock or indie based bands and artists. therefore shows that NME are willing to offer some variety to their magazine to be unpredictable and appeal to different type of audience sometimes. This cover is also striking because instead of the white background that is usually featured it is an american flag that has been put on the wall behind.


The contents page has quite simple styling but is still wokring and effective for a coverpage, however it doesn't feature the NME masthead this time. The page numbers which would usually be found on a contents page do not dominate the contents page instead they only take up a small part of the page. The page is dominated by pictures of some of the artists and other people featured in the magazine, the use of pictures in this contents page helps to make the page look more interesting and eye catching. It also has a quote from each artist about what they will continue to talk about within the magazine. As can be seen above on each photo there is a large number which refers to what page the artsist is featured on so that it is clear to see which page the artist will want to go to.



 This is a typical example of a double page spread from NME, the page on the left is completely taken up by the image. This is not unusual to see in NME because on the adjacent page it is mainly text with some additional photos of the band featured. Also, the names of bands are in bold and coloured pink, this allows the reader to be able to easily recognise theartsist because of the very few other colours that are used in the rest of the magazine which is another key convention. . At the top of each corners is the word "Live!" this is an attractive feature to the reader because they are drawn into reading it more because it has a feeling of being more exclusive and current. This is another key convention because it makes the reader feel like they shoudl buy this magazine because they will be getting something that no other magazine has. The otehr key conventions that you can see above is that it ahs a very large, bold and easy to read title and also it has quite a few exclusive pictures many of which have been slanted for effect.

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